Al Wadi Al Akhdar has been a leader in the food industry ever since 1979, and the brand has created grand loyalty from customers locally as well as internationally. Their fresh and nutritious products are all over the shelves at almost every shop and supermarket, and are used in every Lebanese house’s meals and dishes.
 

Challenge:

Switching from the traditional way of reaching their customers has become a challenge for  Al Wadi Al Akhdar, as they have built their trust with their customers, they want to keep up their expectations and be closer to them at the same time. They came to Ideatolife looking for a modern way to provide a digital solution that will speak to the old clients who are loyal to their brand as well as the coming generation through a digital cookbook.
 

What was Ideatolife’s solution:

A flawless and extremely user-friendly mobile application as a cookbook that serves as a marketing tool promoting Al Wadi Al Akhdar products and bringing newest flavors to their customers. The solution comprises of the below:

• A clean and simple mobile application, functioning on Android and iOS devices in English, French, and Arabic languages, catering to a wide array of audience.

• A dynamic backend and Content Management System that allows Al Wadi Al Akhdar to manage their products easily and reflects their trustworthy quality.

• The design is attractive and very easy for any user to get used to, in addition to mouthwatering representation of recipes that excites anyone to cook at home.

• Users can access their last opened recipe even when there is no internet connectivity

• Users can mark their favorite recipes, share them with friends on social media, and search for more similar recipes.